The return you can actually bank
Platform dashboards report a flattering number: revenue attributed to the ad, before the costs that eat into it. CRAFTSGRO nets out fees, returns, and real cost data so the ROAS you read is the ROAS you keep - and so budget decisions rest on it safely.
How true ROAS is calculated
The platform figure is the starting point, not the answer. Each real cost is subtracted deliberately and transparently.
Start from attributed revenue
The platform-reported return is taken as the raw input, exactly as the dashboard shows it, so nothing is hidden.
Net platform fees
The real media and processing costs tied to the spend are subtracted, since revenue before fees is not revenue you keep.
Subtract returns and refunds
Orders that come back are not real return. Refund and return rates are netted so a high gross does not disguise a thin net.
Adjust for real costs
Shipping and cost of goods adjustments are applied where you provide them, moving the number closer to true contribution.
Report the honest figure
The result is presented alongside the platform number, so the gap between reported and real is always visible, never buried.
Feed optimization
Reallocation acts on the true figure, so budget follows genuine return rather than a number inflated by uncounted costs.
Platform-reported versus true
A campaign looks like a clear winner at 4.8x on the dashboard. Once real costs are netted, the picture is more sober - and far more useful.
Optimize against the return you keep
See true ROAS beside the platform figure on every campaign, and let budget move on the honest number instead of the flattering one.